About
Highly adaptable Digital Product Manager with a strong background in SaaS and Web3 environments, specializing in translating strategic business goals into impactful software solutions. I excel at leading multidisciplinary teams through agile methodologies (Scrum, Kanban, Shape-up) to drive product launches, process automation, and operational optimization. My expertise lies in identifying key challenges and delivering scalable, user-centric products that generate measurable business value.
Work
Metlabs
|Product Owner Web3 - Software Factory
A Coruña, Galicia, Spain
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Summary
As Product Owner at Metlabs, a Web3 Software Factory, I drive the development and delivery of blockchain-based solutions, translating complex technical requirements into actionable product roadmaps.
Highlights
Defined and prioritized product backlogs for multiple Web3 projects, ensuring alignment with client needs and strategic business objectives.
Collaborated closely with engineering teams to guide the development lifecycle of decentralized applications (dApps) and blockchain solutions.
Conducted market research and user analysis to identify emerging Web3 trends, informing product strategy and feature enhancements.
Managed stakeholder communication, providing regular updates on project progress and ensuring successful product adoption.
Hashi
|Head of Business Operations
Buenos Aires, Argentina, Argentina
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Summary
Led business operations for Hashi, a B2B SaaS AI company specializing in avatarization and voice cloning, optimizing content production through advanced technology and cross-functional team leadership.
Highlights
Configured and optimized a ClickUp environment for 20 members across 4 departments, enhancing cross-functional collaboration and project visibility.
Implemented quarterly and monthly OKRs & KPIs with automated processes, driving a 15% improvement in operational efficiency.
Integrated Zapier and Make with tools like Calendly and Dripify, automating key external processes and reducing manual effort by 20%.
Developed a customized CRM and Leads list with integrated funnels, streamlining business opportunity management and increasing lead conversion by 10%.
Introduced new operational features and agile processes, continuously analyzing for improvement and achieving a 5% reduction in project delivery time.
Madrid, Community of Madrid, Spain
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Summary
Provided expert consulting services in Web3, Product, and Business, leading strategic initiatives and developing side-projects from conception to market launch.
Highlights
Developed comprehensive Product Vision Boards and Product Strategies for Blockchain and Web3 initiatives, guiding roadmap development and market entry.
Implemented analytics tools (Hootsuite, MixPanel, Hotjar) and A/B testing, optimizing product and business metrics and identifying key user insights.
Established agile, asynchronous work environments across Discord, ClickUp, Asana, Jira, and Google Drive, enhancing team collaboration and productivity.
Integrated ChatBots, AI, and automations via Make & ClickUp, streamlining workflows and improving operational efficiency by 25%.
Supervised UI/UX design development for digital products in Figma, ensuring intuitive user experiences and alignment with product vision.
Speezard
|Incubator General Coordinator
Buenos Aires, Argentina, Argentina
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Summary
Coordinated a Web3 & AI community incubator, overseeing the development and incubation of over 25 projects across 3 cohorts within a 12-week digital program.
Highlights
Coordinated overall team activities for 25+ projects across 3 cohorts, utilizing WhatsApp & ClickUp to maintain agile, asynchronous frameworks and OKRs.
Designed and co-planned the 12-week Incubation program, integrating weekly re-evaluations, workshops, and asynchronous materials to optimize project progression.
Constructed a comprehensive CRM and backlog in ClickUp, creating funnels for projects, mentors, judges, and workshops to streamline program management.
Sourced and secured commitment from 15+ projects and 10+ mentors for the 4th cohort, expanding program reach and expertise.
Conducted thorough analysis of pitch decks and projects, identifying high-potential ventures and contributing to the successful incubation of over 25 startups.
Pricer
|Project Manager
Madrid, Community of Madrid, Spain
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Summary
Managed electronic tag (ESL) installation projects for a leading retail technology company, improving retail store efficiency across 50+ countries.
Highlights
Managed end-to-end installation projects, maintaining continuous communication with store managers and resolving queries to ensure on-time delivery.
Prepared comprehensive pre-documentation and installation instructions, defining requirements and needs for efficient project execution.
Coordinated with multiple suppliers to procure materials, cranes, and specialized instructions, ensuring timely availability for installations.
Supervised on-site execution of antenna coverage, electronic tags, optical fibers, and devices, achieving successful deployment across various retail environments.
Developed detailed project plans, including Gantt diagrams and schedules, for nationwide installations, optimizing resource allocation and travel logistics.
Cardano Community
|Digital Product Manager & Business Developer Manager
Tallinn, Estonia, Estonia
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Summary
Drove product development and business growth for InnovatioWB, a Web3 startup specializing in web/mobile applications, asset tokenization, and decentralized identity solutions.
Highlights
Generated new business opportunities by actively searching for customers on LinkedIn Sales Navigator and within Web3 environments, securing 5+ new client engagements.
Developed and executed a comprehensive sales funnel and go-to-market strategy for consulting and development services, increasing lead conversion by 15%.
Managed customer relationships as Product Owner/Business Developer, leading SCRUM ceremonies and demo presentations to ensure product-market fit and client satisfaction.
Oversaw backlog management and prioritization using agile and MoSCOW methodologies, collaborating with IT partners to align development with customer requirements.
Translated complex customer requirements into actionable problem-solving plans, building strong CRM relationships and maintaining continuous communication with clients and the development team.
Innovatio Community
|Junior Digital Product Manager
Tallinn, Estonia, Estonia
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Summary
Managed product backlogs and fostered community engagement for Innovatio Community, a digital platform promoting business value and Web3 adoption among entrepreneurs.
Highlights
Managed and prioritized the product backlog for a multidisciplinary team, including content creators, community leaders, and marketing specialists, enhancing project flow.
Conducted market analysis and research on digital topics to attract and retain users, increasing community engagement by 20%.
Facilitated Design Thinking and Brainstorming sessions, generating new ideas and by-products that led to 3+ innovative community initiatives.
Implemented and monitored product, community, and activity metrics using Excel & Hootsuite, providing data-driven insights for strategic decision-making.
Collaborated on digital marketing strategies and partnerships, contributing to a 10% growth in community membership.
Innovatio
|Junior Digital Product Manager
Tallinn, Estonia, Estonia
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Summary
Contributed to the growth of Cardano's blockchain ecosystem by analyzing market opportunities and developing proposals for funding through Project Catalyst.
Highlights
Conducted comprehensive market, competition, and product analysis, informing strategic proposals to secure funding from Cardano's 'Project Catalyst' program.
Executed digital marketing campaigns and community communication efforts, including presentations and pitching, to garner votes and support for proposals.
Established extensive networking initiatives to build a talent pipeline for team formation and W2W collaborations, expanding the project's reach.
Contributed to establishing the company in Estonia and structuring an online freelancer model, facilitating cross-border collaboration with teams in Argentina, Chile, and Spain.
Education
University of Maryland
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Certificate Program
Product Management, Business Administration and Management, General
Languages
English
Spanish
Certificates
Product Bootcamp
Product Analytics Essentials
ClickUp Admin Certificate of Completion
Skills
Product Management
Digital Product Management, Product Strategy, Product Vision, Product Roadmapping, Backlog Management, Prioritization, Product Metrics, A/B Testing, UI/UX Design Supervision, Product-Market Fit, Requirements Gathering.
Agile Methodologies
Scrum, Kanban, Lean Startup, Shape-up, Asynchronous Workflows, Agile Processes.
Business & Operations
Strategic Business Development, Business Operations, Sales & Marketing, Sales Funnel Optimization, CRM Development, KPI & OKR Implementation, Process Automation, Operational Optimization, Stakeholder Management, Business Planning, Problem Solving, Market Analysis, Brand Analysis, Lead Generation, Project Coordination.
Web3 & AI
Web3, Blockchain, Artificial Intelligence (AI), Decentralized Applications (dApps), Asset Tokenization, Decentralized Identity, Payment Gateways, ChatBots.
Tools & Platforms
ClickUp, Jira, Trello, Asana, MixPanel, Hootsuite, Hotjar, Zapier, Make, Calendly, Dripify, Figma, Discord, Google Drive, LinkedIn Sales Navigator, Microsoft Excel.
Soft Skills
Leadership, Proactivity, Communication, Team Coordination, Training & Onboarding, Cross-functional Collaboration.